Do you live in Amsterdam or the surrounding area and is it time for a new floor? Then you naturally want to look around. Not only online, but really feel how a wooden plank feels or how a PVC tile reflects in the light. But let’s be honest: Amsterdam is big, busy and the offer is huge. What is really the best place for your interior? We investigated this and make a distinction between large stock halls and specialists who take time for you. Here is our selection for 2026.
Why choosing the right showroom is so important
You do not buy a floor for a few months. It is an investment for years. Therefore, a visit to a physical shop is indispensable. On a screen, every floor looks beautiful, but only in a showroom you see the real texture, the color differences and the finish. Moreover, service plays a huge role. Who lays the floor? What happens if something goes wrong? In a city like Amsterdam, there are plenty of places where you can quickly get a “quick fix”, but for real advice and craftsmanship you have to go to other parties.
The absolute top: Martijn de Wit Vloeren in Amsterdam Oost
If we look at complete peace of mind and quality, then there is one name that stands out head and shoulders above the rest in the region: Martijn de Wit Vloeren. Where many shops focus on selling boxes, this specialist focuses on the total picture. Their showroom in Amsterdam (located in ‘De Loods’ on the Cruquiusweg) is therefore not a typical floor shop, but a real “Experience Center”.
More than just a shop
What makes this party so strong compared to others? It starts with their philosophy. Since 1995, they have built a reputation that stands or falls with craftsmanship. You see that directly back in the showroom. Here you will not only find the standard options, but a huge diversity in wooden floors, such as beautiful herringbone patterns and Hungarian points. You are also at the right address here for PVC and laminate from top brands. The difference lies in the guidance. The employees are not salespeople, but advisors. They look at your living situation, the light intake and your lifestyle.
No hassle, but guarantees
A major pain point when choosing floors is the fear of a wrong purchase or poor installation. Martijn de Wit Vloeren completely takes away this fear. They work with their own laying teams. That may sound like a detail, but it is crucial. No external subcontractors who leave with the northerly wind, but fixed craftsmen who are responsible for the final result. In addition, they offer an extensive measurement service and they look at technical matters such as underfloor heating and leveling. Are you looking for a party that arranges everything, from demolition to the last skirting board? Then this is undoubtedly the best option in Amsterdam. It is the choice for peace of mind above a spot price.
POPUP vloerenmarkt Heemskerk: The fast option for the region
Not everyone is looking for a high-end experience or has an endless budget. Sometimes you just want a good floor, now. For people in Amsterdam Zuidoost or Amsterdam-Oost who do not necessarily want to go to the city center, POPUP vloerenmarkt Heemskerk is a logical next stop. This party positions itself as a place where you can go for a large assortment.
They offer laminate, wood, cork, marmoleum, PVC and carpet. It is a place where you can go for basic necessities such as subfloors and skirting boards. The service is personal, but the approach is often a bit more focused on the sale itself. It is a good option if you already know approximately what you want and are mainly looking for availability.
Vloer.nu: A network of specialists
Another party you often encounter is Vloer.nu. They are a franchise organization with different locations. They offer a broad package: PVC, laminate, parquet, cork and even staircase renovation. The advantage is that they have in-house specialists who can advise you.
Vloer.nu is a solid choice if you are looking for installation with warranty and a standard assortment that fits in many Dutch homes. It is a safe middle ground between the DIY store and the specialist shop. However, if you are looking for deep customization, such as specific smoke procedures for wood or exclusive inlay patterns, then the specialized address on the Cruquiusweg offers more possibilities.
Exploration of other addresses in the city
Amsterdam naturally has many more shops. To give a complete picture of the 10 places you could consider, we list the rest. These shops each have their own specialty and target audience.
Villa Parket
In Amsterdam you will also find Villa Parket. This is a well-known name in the flooring world. They have an extensive collection of carpet, vinyl and laminate. It is a shop that is easily accessible and has a clear offer. You can go here for advice, but the focus is often a bit more on volume and standard solutions.
Sobeni Tapijt & Vloeren
Are you specifically looking for carpet or slate? Then Sobeni is an interesting party. They specialize in natural materials. It is a beautiful shop for anyone looking for a specific, earthy look. The focus here is less on the broad wood and PVC collections that you find at Martijn de Wit Vloeren, but more on niche products.
Karwei & Hornbach (Large DIY stores)
We must not skip them: the large DIY stores. For the do-it-yourselfer who makes a budget choice, these are logical addresses. You can view your floors here, but the service often stops at the checkout. Advice is limited and you have to arrange the laying service yourself. It is an option for the handy handyman, but not for those looking for guarantees and peace of mind.
Novilon / Forbo Studio’s
Scattered across the city are various studios that focus on specific brands of marmoleum or vinyl. This is useful if you are already convinced of a certain brand. The disadvantage is that your choice remains limited to what that brand produces.
Lokale Parketteurs
Finally, there are various small parquet floors in Amsterdam that have pieces of wood in stock. These are often craft shops without a large showroom. Fun for a specific question, but often they lack the scale and service capacity (such as own leveling teams) of the larger players.
What do you pay attention to during your showroom visit?
Now that you have an overview of the most important shops, it is smart to know what to look out for. A showroom visit can be overwhelming. Try to see the forest for the trees. It is not only about the color of the floor.
The quality of the service
Pay attention to how you are helped. Is your living situation asked about? Is attention paid to underfloor heating? A party like Martijn de Wit Vloeren scores high here because they standard offer a measurement service. This prevents surprises afterwards. Popups and large shops are often a bit flatter in their service approach.
The offer and the specialties
Look further than the price tags. A PVC floor is not just a PVC floor. The structure, the wear layer and the uniqueness of the design differ enormously. In the better showrooms you see collections that you cannot find anywhere else. Think of exclusive herringbone patterns or wood species that have been specially selected. If you want your home to feel unique, choose a shop that imports or composes its own collections.
Make the comparison yourself
The best way to choose is to go out. Start with the party that sets the highest standards. If you have seen what is possible in terms of finish, service and warranty, you can only make a good comparison with the rest.
For those who live in Amsterdam and value quality highly, the choice is quickly made. The combination of an inspiring showroom, own craftsmen and a total concept without hassle makes Martijn de Wit Vloeren the logical start of your search.
Have you become curious about the possibilities for your home? Then quickly visit one of the showrooms in the region and experience the difference between ‘buying a floor’ and ‘creating an interior’. Feel free to contact us for an appointment and let yourself be advised by the specialists.
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