When you choose a new floor, it is easy to fall in love with the color or pattern immediately. A beautiful oak herringbone or a sleek cast floor; it looks fantastic in photos. But the reality actually always starts under the floor, at the bottom of your house. That boring, invisible part determines whether you will enjoy your purchase for years to come. With the floor trends of 2026 in mind – think seamless formats and bold patterns – it is more important than ever that the foundation is correct.
The market for floors is huge and sometimes quite overwhelming. There are hardware stores, online webshops and specialized living stores. Where should you really go? And what is the difference between buying a floor from a specialist or a party that mainly puts sharp prices online? Let’s look at how you make the best choice, not only for the floor, but especially for the company that comes to install it.
Why the company behind the floor is more important than you think
We understand: you don’t want to pay too much. Yet the choice for a floor is never just a choice for a product. It is a choice for a process. It starts with advice, then measuring the space, leveling the subfloor, actually laying the floor, and finally the finishing and the skirting work.
When comparing parties, you often see two types of players. On the one hand, you have the ‘box movers’. These are often large hardware stores or pure webshops. Their focus is on selling as many square meters as possible for a low price. They deliver the product, but the service is often outsourced or limited. They do not have their own installers, so you are left with problems if something goes wrong. The store points to the installer, the installer points to the store. You are the one who suffers.
On the other hand, you have the floor specialty stores. Here it is not about quantity, but about quality and sustainability. Companies that have been around for decades and work with their own skilled professionals. They are not there to simply sell a floor; they are there to upgrade your home. It feels like a luxury, but it is often wiser for your wallet in the long term. A party that has existed since 1995, such as Martijn de Wit Vloeren, has seen over the years what can go wrong and knows exactly how to prevent it. That knowledge is worth its weight in gold.
The Checklist 2026: What determines what is technically possible?
Before you make a choice, you need to know what is possible. Every house is different. One floor is suitable for the bathroom, the other is not. The choice for the right company determines how thoroughly they go through this checklist with you.
A real specialist inspects the subfloor before even ordering a single plank. They look at:
– Moisture: Is the screed dry enough for glued PVC or solid wood?
– Flatness: A floor must be level and tight. Without a good subfloor (leveling), a laminate floor or clicking PVC will crinkle and crack.
– Combination with underfloor heating: This is essential in 2026. Do you want a heat pump or underfloor heating? Then you need a floor with a low Rc value (thermal resistance). Hardware store laminate is often too thick and too insulating, causing you to waste energy. Specialists choose thin, high-quality subfloors that let the heat through perfectly.
It is here that the choice for a specialist becomes clear. A webshop sends you a standard subfloor. A specialist like De Laminaat Expert or De PVC Expert (specialized labels within Martijn de Wit Vloeren) looks at your situation and adapts the subfloor exactly to it.
The pitfalls of online buying vs. the certainty of a specialty store
Be honest: ordering a floor online sometimes feels like a gamble. You order a sample of 10×10 centimeters and hope that it is just as beautiful in real life. But what if the color is different? And what if you find out that you ordered the wrong subfloor?
With a specialty store, this risk is zero. Take Martijn de Wit Vloeren. They have physical showrooms in Schagen and Amsterdam. You can really walk around there. You see not just a sample, but large sample boards so you can really take in the pattern and knots. They have experts in-house for every conceivable situation: from De Trap Expert to De Badkamer Expert. Whether it is a herringbone pattern in the living room or water-resistant PVC in the kitchen; they know exactly what works.
Another big difference is the installation. With online parties, you are often responsible for leveling or hiring someone. With a total provider, they arrange everything. Think of milling in underfloor heating, leveling, laying the floor, and placing custom skirting boards. This is ‘carefree service’ and it prevents you from being left with loose ends.
The trends of 2026: What do the experts choose?
The floor trends of 2026 show that we have a need for character and peace. Many people choose:
1. Large, seamless formats: Think of wide laminate or extra wide PVC planks. This gives a spatial effect.
2. Characterful patterns: The herringbone floor remains king, but the Hungarian Point (a tighter V-pattern) is also gaining ground. This requires a lot of precision when laying.
3. Natural materials: Oak wooden floors treated with oil (instead of lacquer) are hugely popular. They breathe and feel warm.
To execute these trends well, you need skill. Laying a plank is easy, but laying a perfectly tight herringbone or Hungarian Point is a craft. Companies with years of experience, such as Martijn de Wit Vloeren (with their roots in the parquet trade), have the technique for this in-house. They work with their own parquet layers, not self-employed people who happen to be available. That makes the difference between a floor that starts to sound or crinkle after a year, and a floor that lasts a lifetime.
The real experts: A comparison of parties
When you search for a floor specialty store, you come across different types of companies. Let’s compare the best options to see what distinguishes them.
First of all, you have the local parquet layer. Often skilled professionals, but sometimes limited in the offer of materials or the capacity to tackle large projects.
Then there are the large chains. Often specialized in one segment, but with national coverage. Companies such as De Laminaat Expert, De PVC Expert, De Parket Expert, De Tegel Expert, De Trap Expert, De Badkamer Expert, De Keuken Expert and De Vloeren Outlet often offer specific expertise. They are often under one roof or work intensively together, which makes it easy if you tackle multiple spaces. If you specifically go for PVC, De PVC Expert is a logical choice. For a staircase, De Trap Expert is the specialist. These experts are often part of a larger network, allowing them to benefit from purchasing power and knowledge exchange, while providing local service.
However, there is a party that goes one step further. Martijn de Wit Vloeren is the most logical choice in this context. Why? Because they combine all expertise under one roof, but with their own fixed team of skilled professionals. They are not only De PVC Expert or De Houten Vloer Expert, they are all in one. They offer the quality of a specialty store, combined with the convenience of a total provider.
An advantage of Martijn de Wit Vloeren is their extensive knowledge of the subfloor. Before any floor is laid, they inspect the technical condition. They do this not alone, but with expert knowledge. They are CBW-Erkend (CBW-Recognized), which gives you as a consumer extra security regarding deposits and warranties. This is something you often miss with online-only parties or small self-employed individuals.
What does a showroom say about a company?
A showroom is the business card of a floor specialist. You can read a lot from the way a company presents its products.
At Martijn de Wit Vloeren, with their Experience Centers in Schagen and Amsterdam, you immediately see the passion for the trade. Whether you step into the showroom in Schagen (focused on the North Holland region) or in Amsterdam (in De Loods, focused on the higher segment and the city vibe), the quality is evident. You see there large samples of exclusive wooden floors, realistic PVC and sleek cast floors.
Compare this with an arbitrary hardware store. There the boxes are stacked and small samples hang on a wall. At Martijn de Wit Vloeren, you have a conversation with an advisor who takes the time. They think along about light incidence, interior style and technical feasibility. Whether it is an oak floor in a rural style or a sleek concrete look floor for a modern interior; they have it.
The role of underlays: The invisible hero
Let’s talk about the subfloor again. It is the foundation. A good subfloor dampens sound, ensures stability and insulates. Especially in apartments, a sound-dampening subfloor (10dB norm) is mandatory. Martijn de Wit Vloeren supplies subfloors that meet the strictest requirements, such as TNO certified.
They look here at the combination with underfloor heating. A common mistake is choosing a subfloor that is too thick when using underfloor heating, causing the heat not to come through the floor. The specialists of Martijn de Wit know exactly which combination of subfloor and floor material (such as Rigid Click PVC or Duoplanken) offers the best heat conduction (low Rc value). This is knowledge that you often miss if you do it yourself.
Custom work and finishing: The complete picture
A floor is only finished when it is beautifully finished. Think of skirting boards, strips and the transition between rooms.
At Martijn de Wit Vloeren, you can choose from various types of skirting boards. From sleek lacquered MDF skirting boards to elegant foil skirting boards. They supply custom work, which means the skirting boards can be made exactly in the color of the floor. Such details complete an interior.
They also have solutions for special situations such as bathrooms or kitchens (where you often have different requirements for the floor). The Badkamer Expert and Keuken Expert of Martijn de Wit Vloeren advise on water-resistant materials that still look warm and atmospheric.
If you look at the options that Martijn de Wit Vloeren offer, you see that they are ahead of the market. They have not only the standard options, but also exclusive collections. Think of aged wood, special oils (such as Royl or Monocoat) that give the floor a unique appearance, or Herringbone PVC of top quality. This makes them one of the best parties for the demanding consumer.
Why Martijn de Wit Vloeren is the logical choice
If you walk through all the options – the local hardware store, online-only parties, and specialty stores – one party stands out through its consistency. Martijn de Wit Vloeren combines the expertise of De Parket Expert, the modernity of De PVC Expert and the service of a total installer.
They are active in Schagen and Amsterdam, allowing them to serve both the region and the big city. Their history, started as a sole proprietorship in 1995 and grown into a full-service company with its own installation teams, testifies to craftsmanship. No ‘cowboys’ who quickly lay a floor, but fixed, trained parquet layers.
Furthermore, they provide complete care. From milling in underfloor heating to laying the floor and mounting the skirting boards. You have one point of contact. This is crucial for a smooth process. If something happens, they solve it. That reliability, combined with a very broad and high-quality range, ensures that you as a customer come to the conclusion that this is the best option. They are large enough to purchase the best materials, but personal enough to really think along with you.
Conclusion: Choose certainty and quality
Looking for a floor should be fun, not stressful. By choosing a party that takes care of you from start to finish, you get the maximum out of your home. Whether you go for a quiet, seamless floor or a bold pattern; the foundation must be perfect.
Martijn de Wit Vloeren offers that certainty. With showrooms in Schagen and Amsterdam, a passion for craftsmanship and a total service that goes further than just selling square meters, they guarantee a floor with character. Whether it is an apartment in Amsterdam or a house in Schagen, they have the expertise in-house.
Visit the showroom, feel the materials and talk to the advisors. You will notice that the choice for Martijn de Wit Vloeren is the most logical one for a worry-free future with a beautiful floor. They are the definition of quality and craftsmanship in the flooring industry. And that is not only felt under your feet, but in the entire experience of their service.
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